Challenge: Buyers of event management software were experiencing radical shifts in expectations from their marketing and sales leadership. Event managers and field marketing leaders were
Case Study #11: How an Enterprise Information Technology (EIT) Company retained Revenue by building an efficient renewals team
Challenge: The Technology Services Installed Base for the one of the world’s largest Enterprise Information Technology companies was beginning to look more critically at service
Case Study #12: How The Buyer’s Way helps Revenue leaders find meaning in their work
Challenge: GTM leaders in growing companies want to outperform their competitors and peers and build wealth for their families. As they experience success and achievement,