Challenge: A Communication Technology Company was seeing Buyers in Enterprise accounts beginning to act much differently than Buyers in the Middle Market. Their goals, requirements

Challenge: A Communication Technology Company was seeing Buyers in Enterprise accounts beginning to act much differently than Buyers in the Middle Market. Their goals, requirements
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Challenge: Buyers of Executive Education programs were faced with evolving job profiles for leaders in their organizations. New competencies and experience were becoming required and
Challenge: Buyers of fixed income pricing data had more options than ever before as the market for pricing data was exponentially increasing every year. A
Challenge: Healthcare systems were struggling coming out of the pandemic with caregiver turnover, burnout and salaries at all time highs. Buyers of talent development solutions
Challenge: My team was trying to secure a $4.5M deal to lead a marketing and sales transformation consulting project in a global Value Added Reseller.