Challenge: Buyers of Executive Education programs were faced with evolving job profiles for leaders in their organizations. New competencies and experience were becoming required and
Case Study #6: How a Fixed Income Pricing Data Provider grew Revenue by beating competitors more often
Challenge: Buyers of fixed income pricing data had more options than ever before as the market for pricing data was exponentially increasing every year. A
Case Study #7: How a Healthcare Learning Platform grew Revenue by helping Buyers navigate deals internally
Challenge: Healthcare systems were struggling coming out of the pandemic with caregiver turnover, burnout and salaries at all time highs. Buyers of talent development solutions
Case Study #8: How a Sales and Marketing Consultancy grew Revenue by closing bigger deals faster and more oftenÂ
Challenge: My team was trying to secure a $4.5M deal to lead a marketing and sales transformation consulting project in a global Value Added Reseller.
Case Study #9: How an Event Management Software (EMS) Company developed more successful customer outcomes
Challenge: Buyers of event management software were experiencing radical shifts in expectations from their marketing and sales leadership. Event managers and field marketing leaders were