A critical part of the Go-To-Market team are the Business Development Reps. This team is responsible with growing the pipeline with qualified opportunities. In order to be effective in this role, BDRs should be masters of the following Seven Core Competencies.
- Empathy: The ability to understand and share the feelings of others
- Effort: The willingness to work harder than our competition
- Excitement: The ability to generate a feeling of great enthusiasm and eagerness
- Effective communication: The ability to convey simple, impactful messages through every medium
- Preparation: The ability to anticipate Buyers fears before each touchpoint
- Creativity: Thinking outside the box in innovative ways
- Insightfulness: The ability to teach Buyers about their business confidently, calmly, and consistently