Slide
Slide
The Buyer’s Way is the path Buyers take to make a purchase. It lies between a set of rational and emotional decisions that Buyers make. We align Go-To-Market Strategies to the Buyer’s Way through a Story and a Plan. Organizations that guide Buyers along the Buyer’s Way consistently grow revenue.
CHAPTER 1:
THE CALL TO ADVENTURE
CHAPTER 2:
THE REFUSAL OF THE CALL
CHAPTER 3:
THE WISDOM OF THE MENTOR
CHAPTER 4:
THE COMPANIONS
CHAPTER 5:
THE TRIALS
CHAPTER 6:
THE TEMPTATIONS
CHAPTER 7:
THE APOTHEOSIS
CHAPTER 8:
THE APPROACH
CHAPTER 9:
THE ORDEAL
CHAPTER 10:
THE TRIUMPH
CHAPTER 11:
THE RENEWAL
CHAPTER 12:
THE RETURN HOME
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We implemented The Buyer’s Way into our revenue growth strategy to ensure we had a compelling story and measurable plan with which to go to market. We’ve seen an uplift of 20% in bookings since implementing, and see that it’s taken root in the marketing and sales organizations.