The Buyer’s Way is the path Buyers take to make a purchase. It lies between a set of rational and emotional decisions that Buyers make. We align Go-To-Market Strategies to the Buyer’s Way through a Story and a Plan. Organizations that guide Buyers along the Buyer’s Way consistently grow revenue.

CHAPTERS OF THE BUYER'S WAY

CHAPTER 1:

THE CALL TO ADVENTURE

CHAPTER 2:

THE REFUSAL OF THE CALL

CHAPTER 3:

THE WISDOM OF THE MENTOR

CHAPTER 4:

THE COMPANIONS

CHAPTER 5:

THE TRIALS

CHAPTER 6:

THE TEMPTATIONS

CHAPTER 7:

THE APOTHEOSIS

CHAPTER 8:

THE APPROACH

CHAPTER 9:

THE ORDEAL

CHAPTER 10:

THE TRIUMPH

CHAPTER 11:

THE RENEWAL

CHAPTER 12:

THE RETURN HOME

OUR RESOURCES

THE BOOK

THE BUYER'S WAY

The Book maps the 12 stages of the Buyer’s Way, to the 12 stages of the Hero’s Journey, to 12 critical Go-To-Market Processes for CEOs and Go-To-Market leaders.

THE BLOG

WEEKLY INSIGHTS

The Blog digs deeper into the insights and guidance to help your Go-To-Market team generate more revenue.

VIDEO SHORTS

WEEKLY TACTICS

The video shorts are intended to give quick tips on very specific topics related to execution of your organization’s Go-To-Market strategy.

PODCAST

WEEKLY DISCUSSIONS

The Podcast brings CEOs and Go-To-Market leaders into the conversation to provide insight into how to organizations are executing to consistently grow revenue.

LIVE STREAM

MONTHLY HAPPY HOUR

The Live Stream airs once a month, and is intended to be fun, educational and full of surprises.

LATEST NEWS Our blog

Case Study #3: How a Communication Technology Corporation Converted more Appointments into Deals

Challenge:  A Communication Technology Company was seeing Buyers in Enterprise accounts beginning to act much differently than Buyers in the

Ariadne’s 11 Threads in the Buyer’s Way

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Case Study #5: How a University Executive Education (UEE) Center grew Revenue by developing the best solutions for its clients

Challenge:  Buyers of Executive Education programs were faced with evolving job profiles for leaders in their organizations. New competencies and

ABOUT THE
AUTHOR

John Kearney
John has been a Go-To-Market leader for over a decade, transforming marketing and sales strategies for organizations from $5M to $5B in revenue.

OUR CLIENTS

We implemented The Buyer’s Way into our revenue growth strategy to ensure we had a compelling story and measurable plan with which to go to market. We’ve seen an uplift of 20% in bookings since implementing, and see that it’s taken root in the marketing and sales organizations.

CEO, $30M technology company