The Buyer's Way The Path to Revenue Growth Your GTM Strategy Aligned to the Buyer's Way
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The Buyer’s Way is the path Buyers take to make a purchase. It lies between a set of rational and emotional decisions that Buyers make. We align Go-To-Market Strategies to the Buyer’s Way through a Story and a Plan. Organizations that guide Buyers along the Buyer’s Way consistently grow revenue.

CHAPTER 1:

THE CALL TO ADVENTURE

CHAPTER 2:

THE REFUSAL OF THE CALL

CHAPTER 3:

THE WISDOM OF THE MENTOR

CHAPTER 4:

THE COMPANIONS

CHAPTER 5:

THE TRIALS

CHAPTER 6:

THE TEMPTATIONS

CHAPTER 7:

THE APOTHEOSIS

CHAPTER 8:

THE APPROACH

CHAPTER 9:

THE ORDEAL

CHAPTER 10:

THE TRIUMPH

CHAPTER 11:

THE RENEWAL

CHAPTER 12:

THE RETURN HOME

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We implemented The Buyer’s Way into our revenue growth strategy to ensure we had a compelling story and measurable plan with which to go to market. We’ve seen an uplift of 20% in bookings since implementing, and see that it’s taken root in the marketing and sales organizations.

CEO, $30M technology company